Term · metrics
Conversion Rate
The percentage of users who complete a desired action after clicking an ad — sign-up, purchase, deposit, app install. Calculated as conversions ÷ ad clicks × 100. In Telegram ads, conversion rate is heavily creative-dependent: a clear value proposition + low-friction CTA (single tap to bot) typically yields 2–8%, while open-loop creatives (links to landing pages with forms) drop to 0.3–1.5%. Used alongside CTR to optimise full funnel.
Related terms
- CTR (Click-Through Rate)The ratio of ad clicks to impressions, expressed as a percentage. On the Telegram Ads Platform, CTR is reported to the advertiser
- CTA ButtonA call-to-action button inside an ad creative that points to a destination — a t.me channel, a t.me bot, a mini-app, or an externa
- FunnelThe sequence of steps a user takes from seeing an ad to a target action (purchase, signup, deposit). A typical Telegram ad funnel:
- CPA (Cost per Action)The total ad spend divided by the number of target actions (signups, purchases, deposits). For affiliate teams running on Telegram
See it in the data
Cite this entry
Telegram Ads Spy (2026). "Conversion Rate" in Telegram Ads glossary. https://tgadsspy.com/info/conversion-rate
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