WIKI · GUIDES & DEEP-DIVES
In-depth articles about Telegram Ads — how the cabinets work, launch strategy, mini-app playbooks, pricing, comparisons with other ad platforms. Written by the G.Media team from the practice of running real launches.
17 articles · 6 categories · refreshed monthly
Plain-English breakdown of the official Telegram advertising platform — cabinets, formats, pricing, who it is for.
5 min · updated 2026-05-17
From signup to first served impression — concrete checklist, timelines and budget floors per cabinet.
7 min · updated 2026-05-17
Practical walkthrough of the KYC process for the EUR cabinet — documents, timelines, common rejection reasons.
5 min · updated 2026-05-17
Side-by-side comparison of the three official Telegram Ads cabinets across billing, targeting, audience and use cases.
6 min · updated 2026-05-17
CPM benchmarks per cabinet × niche × geo, minimum budgets, and the hidden costs no one mentions.
5 min · updated 2026-05-17
Concrete rules of Telegram Ads moderation across EUR, TON and Stars cabinets — what passes, what gets rejected, how to appeal.
6 min · updated 2026-05-17
Mechanics of the Telegram Ads bid auction — how CPM is determined, why your bid differs from the served CPM, how to influence it.
6 min · updated 2026-05-17
Vertical patterns, language gaps and cabinet preferences across Telegram's fastest-growing emerging-market geographies — what actually runs there and how to spot it.
8 min · updated 2026-05-19
How to design the destination URL of a Telegram sponsored message — t.me deeplinks, external URLs, tracking parameters, common mistakes that hurt conversion.
6 min · updated 2026-05-19
Practical workflow for surfacing every ad a competitor runs — niches, creatives, spend estimates, channel targets.
4 min · updated 2026-05-17
Concrete copy, banner and CTA patterns that consistently outperform on Telegram Ads — distilled from observing 50K+ creatives.
6 min · updated 2026-05-17
How successful Telegram mini-apps go from zero to millions — proven 5-stage playbook used by Catizen, Blum, MemeFi.
8 min · updated 2026-05-17
How to design Stars (XTR) monetization that doesn't kill retention — pricing tiers, gift mechanics, IAP timing, what kills mini-apps.
7 min · updated 2026-05-17
Which categories dominate Telegram advertising spend right now — distribution, CPM ranges and growth trends.
4 min · updated 2026-05-17
How to actually measure Telegram Ads performance when the platform itself reports almost nothing. UTM strategy, bot-funnel deep-links, cohort inference.
7 min · updated 2026-05-17
Honest comparison of Telegram and Meta advertising — targeting, audience, pricing, creative format, scale.
5 min · updated 2026-05-17
Honest comparison of intent-based search/display ads (Google) and context-based messenger ads (Telegram). Targeting, attribution, pricing, niches.
6 min · updated 2026-05-17
TG GLOSSARY
113 short defined terms in /info — sponsored message, CPM, TON Ads, App Center, share of voice and more. Wiki = longform; glossary = quick reference.
Open glossary →