Term · technical
CTA Button
A call-to-action button inside an ad creative that points to a destination — a t.me channel, a t.me bot, a mini-app, or an external web URL. The CTA label and target URL are key signals for classifying an advertiser and inferring the campaign objective (signup, chat join, offer landing).
Related terms
- Sponsored MessageA Telegram ad format served at the bottom of qualifying public channels. A sponsored message is a short text (up to 160 characters
- AdvertiserThe entity paying for ads — a brand, agency, affiliate or solo buyer. In Telegram Ads Spy each advertiser has a dedicated profile
- Media Type (photo / video / gif)The attachment format in an ad creative. On the Telegram Ads Platform, sponsored messages can carry a photo (banner), short video,
- Sponsored invoiceA sponsored message whose CTA opens a Telegram payment invoice (purchase flow) instead of a URL. Identified by media.type=invoice
Cite this entry
Telegram Ads Spy (2026). "CTA Button" in Telegram Ads glossary. https://tgadsspy.com/info/cta-button
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