Term · metrics
Engagement Rate (ER)
The share of a channel’s audience that interacts with a post — typically views divided by subscriber count. Channels with high ER are prized for ad placements because a larger portion of subscribers is likely to see and react to sponsored content.
Related terms
- Reach (estimate)The estimated number of unique viewers a creative is likely to have. In a public channel, reach is commonly approximated by the ch
- ImpressionA single display of a creative to a viewer. On the Telegram Ads Platform, each time a user opens a qualifying channel and the spon
- Channel AvatarThe profile image of a Telegram channel. Advertisers can opt to show the channel avatar next to a sponsored message — the so-calle
- View Rate (views-to-subscribers)The ratio of a channel's average post views to its subscriber count, expressed as a percentage. A 50,000-subscriber channel averag
- Subscriber Growth RateThe change in a channel's subscriber count over a period, expressed as a percentage of the starting figure — the headline measure
- Average Views (avg views per post)The typical number of views a channel's recent posts receive, reported as the median of the last ~20 posts rather than the mean —
See it in the data
Cite this entry
Telegram Ads Spy (2026). "Engagement Rate (ER)" in Telegram Ads glossary. https://tgadsspy.com/info/engagement-rate
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