HTX vs Bitget on Telegram Ads#

HTX (ex-Huobi, rebranded under Justin Sun in 2023) and Bitget occupy the mid-tier crypto exchange segment with distinct positioning: HTX leans on TRC20 USDT liquidity and derivatives, while Bitget owns the copy-trading narrative.

Overview#

Metric	HTX	Bitget
Estimated creatives	~70	~85
Intensity	7/10	8/10
Primary geo	RU / CIS / ZH / VI	RU / TR / MENA / SEA
Primary niche	exchange / derivatives	exchange / copy-trading
Token	HT	BGB

HTX — TRC20 USDT Hub with Derivatives Focus#

Key message pillars:

• TRC20 USDT liquidity — "Lowest fee USDT withdrawals" anchors many creatives targeting CIS arbitrage and remittance users.
• Derivatives volume — perpetual swaps and quarterly futures messaging dominates trader-focused channels.
• Cashback campaigns — "Trade and get up to 50% fee rebate" appears across CIS and Asia campaigns.
• HT token utility — staking, VIP tier discounts, and Prime launch access keep holder retention messaging steady.

Bitget — The Copy Trading Specialist#

Key message pillars:

• Copy trading leadership — "120,000+ elite traders to copy" is the highest-frequency Bitget hook in the archive.
• BGB token utility — fee discounts, Launchpool participation, and Bitget Earn yields rotate as token-economy creatives.
• Bitget Wallet (ex-BitKeep) — non-custodial multi-chain wallet promoted separately from the exchange.
• MENA/Turkey/SEA push — localized copy and Lionel Messi sponsorship visuals drive brand creatives across Arabic and Turkish channels.

Archive Data#

Live data: /api/v1/ads?tag=crypto-exchanges

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Telegram Ads Spy Research · April 2026 · CC-BY-4.0

tgadsspy research (2026). HTX vs Bitget on Telegram Ads: Mid-Tier Crypto Exchange Comparison (2026). tgadsspy.com. Retrieved from https://tgadsspy.com/blog/telegram-ads-comparison-htx-vs-bitget-2026